Email Marketing Software Leverages Limited Marketing Budgets

Overview: With limited marketing budgets, can smaller businesses compete in the high-cost world of Internet marketing and advertising?

In an era when giant retailers and mega-corporations are pouring millions of dollars into Internet marketing and advertising, owners of small- and medium-sized can become easily discouraged. With limited marketing budgets, can smaller businesses compete in the high-cost world of Internet marketing and advertising?

The answer is a definitive “yes.” Indeed, one of the best ways to leverage limited marketing budgets is to use email marketing, which can be used to streamline, organize, and enhance customer relationships and communications. Email marketing is the perfect vehicle for distributing a company newsletter, contacting potential clients, sending offers to existing customers, or simply keeping in touch with an audience about updates and changes to the business.

Put it Into Practice

At first glance, it may seem that email marketing is a good idea in theory, but difficult to execute in practice. Compiling and maintaining email lists, composing and keeping track of email messages and offers, and sending out the emails manually or using rudimentary email blast software is difficult and time-consuming. It’s also a gamble, since so many blast emails are caught in spam filters and are never delivered to the recipients. The only way to truly get the message to the customer is through sophisticated email marketing software.

If you don’t get permission first, you could get a lot of spam complaints or lose customers for good.

TIP! You can send simple emails to customers asking how well your staff or company performed. Services like Reputation Stacker help companies automate email campaigns to request feedback, measure customer service, and get more Google reviews. 

Mail List Management Software

Historically, email list management software has had limited features, was unreliable in terms of assuring delivery of emails, and has been cost prohibitive to all but the largest companies. The good news is that new products have entered the marketplace that not only overcome these limitations, but that also offer enhanced affordability.

As a small or medium-sized business, shopping for email list management software can be tricky. Look for the following features:

Do not ever send emails with headlines such as “Buy Now.” Your customers understand that you’re a company and therefore you have to sell your product, so it is more important to build a professional and ongoing relationship. Your customers will most definitely appreciate this and be more apt to make purchases from you because of it.

TIP! Avoid bombarding your recipients with the “Buy Now”. They are aware that you would like them to purchase your items, so it would be best if you built a solid, professional relationship with them before encouraging them to buy anything.


Email list management software should allow you to send up to 50,000 emails a month for under $100. There are even some email list management software systems that periodically offer introductory rates of $1 for the first month.

An intuitive, Web-based interface

Web-based software is the wave of the future; a Web-based email list management system means you never have to worry about software maintenance or upgrades.

This will make your customers want to refer their friends involved. Referral programs can be beneficial if you wish to increase your customer base.

TIP! This type of email marketing gives your customers an incentive to participate and they could also have the chance to refer their friends. Referral programs can be beneficial if you wish to increase your customer base.

Limitless email lists

You should be able to maintain as many addresses as you wish and as many lists as you want without incurring extra expense. Beware of companies that charge based on the number of database entries you have!

Rollover credits

If you don’t use your allotted number of emails during a given month, a good email marketing package will allow you to roll unused credits over into the next month, or to purchase additional credits on the fly, in real time.

Educate yourself about email marketing. You will find a lot of helpful books online and in libraries. You may also be able to find local workshop or workshops to attend; pay attention to the classifieds and bulletin boards.

TIP! Try using different techniques when you can about email marketing. You may find a lot of helpful books online and in libraries.

Importing lists

You should be able to import entire mailing lists into the online system with a few clicks of your mouse. You should also be able to rent or buy opt-in email lists and migrate them into the system.

Sequential mailings

The best email marketing software systems allow you to import a series of messages and set up sequential mailings to be sent at the day and time you desire. In other words, you should be able to implement a six-month email marketing campaign in one sitting.

Always get customer permission before you contact your customers via email. Most people disregard unwanted emails and often delete messages from unknown senders and your efforts will be wasted. You might be violating the policy of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.

TIP! Always obtain permission before you begin contacting via email. Unwanted emails qualify as spam and they will simply ignore these emails.


Look for software that allows you to edit your lists and messages right up to the minute your mailing is scheduled to be sent.

Automated list management

Email marketing software should automatically handle bounced emails, bad addresses, and requests for removal. It should also allow you to remove any blacklisted addresses and build opt-in email lists.

It is smart to include an opt-in before receiving emails. While it may seem cumbersome, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.

TIP! It is good idea to require people that are interested in receiving emails to opt-in twice. While it may seem cumbersome, it solidifies their interest in your emails, which could save you from future trouble.

Great email marketing software can be the great equalizer, allowing small- and medium-sized businesses to compete with the corporate giants in the world of Internet marketing and advertising.

Speeding Up Your PC

Computer Symptoms:

Performance and speed can suffer after frequent use of your PC. Opening programs will be slower and response times lag as well. When you have multiple applications running, you can experience crashes and freezing. The main source of these performance decreases are startup clutter, registry errors, RAM decline, fragmented files, unnecessary or redundant program installations, and more.

How to Resolve These Issues:

The speed of your PC can improve dramatically when you address all the problems just mentioned. In order to fix your errors and PC speed, it is recommended that your download the ‘Windows PC Performance Boost Tool’. This is an advanced optimizing tool the can repair all those problems that are slowing your computer down.

What to do to Speed Up Your Computer:

In order to speed things up on your computer, use the Windows repair software package. This is an optimizing tool that is already proven to locate, identify, and correct Windows problems. It is amazingly efficient. Your computer will run faster after using this software.

You need to understand just what causes these errors and slowdowns in performance. There are a lot of reasons why Windows errors happen, including having malware, spyware, or programs not installing properly. You can have all kinds of system conflicts, registry errors, and Active X errors. The registry on your computer will accumulate errors over time. It’s just a fact of life in the computer world. This happens as programs are installed and modified, or even removed.

Over time the errors and conflicts begin to accumulate and add up, slowing down the effectiveness of your PC. When you remove programs from your PC, they don’t always take out every single file, and some can be left there to interfere with your PCs functions. Most of the time people don’t even realize this is going on. But over time, the evidence will appear. Computers need to be regularly maintained, just as you would a car.

We highly recommend downloading the repair software, and optimizing the stability and performance of your PC. This software program has already proven its ability to locate and repair Windows errors. It can delete junk files, decrease your startup time, restore lost memory, defragment your hard drive, remove spyware and malware, and lots more. A good repair program will get your PC running smoothly again, and make it a lot more fun to be using your PC by maximizing its total potential.

H.O.T.Y – Hobbyist of the Year

Year Name Honor
2007 Claude Kagen

Claude was honored for his efforts in the early years of hobbyist computing. In 1965 he founded the R.E.S.I.S.T.O.R.S. (Radically Emphatic Students Interested in Science, Technology, and Other Research Subjects).

2006 Alex Goldfinger

Alex has been a charter member of the group. In the past he has served as editor of the newsletter and always was ready to contribute and help with booth monitoring at the Computer shows. He sreved on the BOD for many years. I’m sure other membes can contribute other attributes and contributions the Alex has made to the Group.

2005 Cass and Ruth Lewart

Dual award to Ruth and Cass Lewart. Both have been very active computer hobbyists for nearly 30 years. They were officers in the Bookdale User Group ( for many years and are also long-time members of ACGNJ. In addition to speaking at TCF for many years, Cass has been a speaker at meetings of ACGNJ, PPCUG, and other computer clubs. He is the author of several books about PC technologies and has contributed papers to the Trenton Computer Festival Annual Proceedings Book.

2004 Lennie Libes

Lennie has been involved in the creation and running of both The Amateur Computer Group of New Jersey and the Trenton Computer Festival for 30 years. She has taken on the thankless background tasks that nobody wants to do because they needed doing, and has kept things moving smoothly with her expert handling and care.

2003 Frank Warren

Frank has been an outstanding member of the ACGNJ for many years and a font of wisdom from a technical point of view, member of the TCF Steering Committee, Frank also stepped forward from Veep to Pres. when Neil Sanford passed away then two successive elected terms as President. Frank has given many presentations on banking, money, gold, and secure financial transactions, security with respect to Thawt, a secure ID certificate provider, and several on networking and wireless. And has kept the club’s Geneology SIG alive for several years.

2002 Arnold Milstein

Arnold has handled public relations for ACGNJ, making sure that the group is promoted at local computer shows. He also takes care of the club equipment. At special occasions, such as Microsoft events, he has often been first to volunteer to help, the first to arrive and the last to leave. When asked to do a job for the group he rarely declines.

2001 Peter Fillingham

Peter was the leader of the LUNICS (a loose acronym representing the various forms of Unix-like systems) Special Interest Group of ACGNJ for many years, and has been an outspoken proponent of open-source programming Linux, and its Unix-like cousins.

2000 Jerry Entin

Jerry Entin, leader of the Concordia Group and member of the Trenton Computer Festival Steering Committee, Jerry was cited for his contributions to ACGNJ and the Trenton Computer Festival.

1999 John Raff

John has been a supporting member of the club for many years, working in the background on Facilities, Webmaster, Vice President, Board of Director, PC-Symposium chair and active in TCF.

1997 Scott Vincent

Scott started his group efforts in the Heath Group and when that disbanded and mixed with ACGNJ continued his help with Borad of Directors, President and Presiden of TCF.

1997 John Hampton

Posthumous award to his widow in recognition of his work for TCF.

1996 Charlie Arnold

For his long-term service to ACGNJ.

1995 Alan Bloom

Honored for his contributions on behalf of the hearing-impaired.

1994 Bill Snell

Honored for his long time contributions to personal computing, including running a BBS, working as TCF Festival Director, and for other accomplishments over a period of 18 years.

1993 Bruce Arnold

Honored for his work outside the computer group teaching others how to program, and for writing software to help people use personal computers to do things they would otherwise have been unable to do.

1992 Dave Raibert

SIG/M treasurer.

1991 Al Katz

Honored for his work in creating and perpetuating the Trenton Computer Festival.

1990 Bob Todd

SIG/M distribution coordinator.

1989 Fred Gohlke

Honored for revitalizing the ACGNJ newsletter.

1988 Hank Kee

SIG/M librarian.

1987 Steve Leon

SIG/M editor.

1986 Sol Libes

For his championing of public domain software in his magazines, despite losing advertising from software manufacturers who saw public domain software as a threat. The tradition of honoring distributors of public domain software was continued with the awards for 1987, 1988, 1990 and 1992.

1985 Harold McIntosh

Of University of Mexico City. With students, wrote the Regular Expression Compiler, an equivalent of Unix shell script processing, particularly in the parsing of Unix regular expressions for CP/M. (Bob Todd notes that the award really should have gone to the students, who did most of the work.)

1984 Rich Conn

SIG/M, awarded for the same reason. He created major portions of the first ZCPR and all of ZCPR2 and ZCPR3, putting all of the code into the public domain.

1983 Ward Christensen

The first HOTY, creator of MODEM7, which was the first generally successful PC modem program and enabled users to download files from his bulletin board system, which was the first BBS. His award was for making this software available to everyone.

The annual award recognizes meaningful volunteer service to the community and/or the organization through computer-related activities. Although nominees for the award may be professionals in the computer field, the focus of the award is on non-commercial activities.

HOTY was conceived in 1983 by the SIG/M SIG at ACGNJ and many of the early awards were given to those involved in distributing or writing public domain software. In 1986, when interest in SIG/M had declined to nearly nothing, the ACGNJ Board took over the responsibility of selecting the HOTY.

Thanks to Bob Todd’s history of the award.

Past Keynote Speakers

2010 – Richard Stallman, the Free Software Foundation, “Free Software, Free Society” (Keynote)
2010 – Richard Stallman, the Free Software Foundation, “Free Software – The Inside Story” (Banquet)
2009 – Dr. Alain Kornhauser, Princeton University, “DARPA Challenge – Cars that Can Drive Themselves. The Robotic Car of the Future.” (Keynote)
2009 – Dr. Alain Kornhauser, Princeton University, “Computers in Transportation: From Navigation to Automation.” (Banquet)
2008 – David Perry, on Identity Theft (Keynote); Also gave Banquet Talk

2007 – Constantine Kaniklidis, Vista Exposed (Keynote)
2007 – Sol Libes, TCF Co-founder, on The Origin of the (Computer Hobbyist) Species; (Banquet Talk)
2006 – Gregory Olsen, Entrepreneur and the 3rd private citizen in space.
2005 – Brian Kernighan, co-author of first book on the C programming language
2004 – Dr. Rebecca Mercuri, Electronic Voting
2003 – Bruce and Marge Brown, PC Magazine contributing editors
2002 – Ari Kaplan, CEO of Expand Beyond Corporation
2001 – Emmanuel Goldstein, Publisher of 2600 Magazine, The Hacker Quarterly
2000 – Jeff Waldhuter, Director of Bell Atlantic (Verizon) Network Services Strategy
1999 – Mike Elgan, Editor, Windows Magazine
1999 – Eric Raymond (Banquet Speaker) Open-source-software evangelist
1998 – Stacy Horn, Founder of Echo, an online community
1997 – Dennis Hayes, CEO and Founder, Hayes Microcomputer Products, Inc.
1997 – Phil Zimmermann, Creator of Pretty Good Privacy
1997 – Bjarne Stroustrup, AT&T Researcher and Designer of the C++ Language
1996 – Robin Raskin, Editor-in-Chief of Family-PC Magazine
1995 – Bill Machrone, Technology VP for Ziff-Davis Publishing
1994 – Steven Levy, Editor of Wired and MacWorld Magazines
1993 – Gordon E. Eubanks, CEO Symantec Corporation
1992 – Paul Grayson, Micrographix and National Chair for Missing Children Alert
1991 – Alfred Poor, PC Magazine ???
1990 – David House, Senior VP, Intel Corp.
1989 – Bill Gates, CEO and co-Founder of Microsoft Corp.
1988 – Chris Rukowski from Rising Star??? Not sure of year
1987 – Claudia Choi, Editor-In-Chief of Family Computing Magazine (only banquet)
1986 – Philip Lemmons, Editor of BYTE Magazine
1985 – Seymour I. Rubinstein, Originator of Wordstar
1984 – Steve Ciarcia, Ciarcia’s Circuit Cellar columnist, Byte Magazine
1983 – Dr. Ken Iverson, IBM, Creator of APL
1982 – Dr. Gary Kildall, President of Digital Research Inc., Creator of the CP/M Disk Operating System
1981 – Dr. Adam Osborne, Author – “Microcomputer Tunnel Vision or Why I Designed and Built a New Microcomputer”
1980 – Carl Helmers, Executive Editor of BYTE Magazine
1979 – Wayne Green, Publisher of Kilobaud Microcomputing and 73 Magazines – Remarkable Opportunities for the Hobbyist
1978 – David Ahl, Publisher of Creative Computing Magazine – “The State of the Art in Computer Games”
1977 – Mr. and Mrs. John W. Mauchly, Co-Inventor of the first large-scale general-purpose electronic digital computer – “The Circumstances Surrounding the Invention of the First Digital Computer”

Flea Market

Flea Market Information
NJ Convention Center
Raritan Center
Edison, New Jersey

at NJ Turnpike Exit 10

Outdoor Flea Market Information

The Trenton Computer Festival (TCF), in its 28th year, is a selling and educational show. Educational and training programs run constantly, informing the attendees of the latest in computer technology. Exhibitors are advised to bring large quantities of computer-related merchandise to sell during the show period. Attendees show interest in buying complete computer systems, disks, printers, supplies, parts, books, software, modems, etc – just about everything related to personal computer systems. Surplus and closeout products will sell well!
Trenton Computer Festival, Inc., owner of the Trenton Computer Festival, is a 501-C-3 not for profit organization. The following clubs and organizations share in the proceeds of the Festival: Amateur Computer Group of New Jersey, The College of New Jersey, the Central Jersey Computer Club, the New York Amateur Computer Club, the Computer Education Society of Philadelphia and the ACM/IEEE Princeton Central Jersey Section.
TCF is now professionally managed by KGP Productions, Inc., manager of over 25 computer shows per year for the past 23 years. TCF at the NJ Convention Center, will be bigger and better than ever before, allowing more space for vendors, attendees, an outdoor fleamarket with over 500 spaces, over 100 speaker sessions, amateur radio testing, games contest and other special activities, all under one roof.
We will mail approximately 100,000 show flyers and will be advertising in magazines, newspapers, and on radio and TV. Attendance is projected to be in the 10,000 range.
Setup Hours Flea Market – Friday May 2 from 8 PM to Saturday May 3 – 8 AM (All night!), Setup Sunday 7 AM
Showhours:(in) Saturday May3-10AMto5PM and Sunday May4-10AM to 4PM
Outdoor Flea Market (rain or shine)
FLEA MARKET OPENS 9 AM Saturday & Sunday
The outdoor Flea Market features approximately 500 vendor parking spaces. Parking spots cost $50.00 each and include one exhibitor badge. There is NO quantity discount for multiple spots. No table or power is provided. Tent/canopy rental is available from Miller Party Rentals, Edison, NJ. For tent rental contact Steve Kohn at (732-985- 3050). Spots are the size of a standard parking lot space. Bring tables, chairs, umbrellas, etc. A confirmation of your reservation will be mailed to you. Your space assignment and vendor badges will be mailed about 10 days prior to the show.
Your spot assignment and admission passes will be mailed to you about ten days prior to the show. (Call if you do not get it)
To Make Flea Market Space Reservations Send a completed copy of the Exhibitor Space Reservation Form, along with a check for the total cost of the space you want reserved, to the address shown on the form. Include $15.00 for each additional exhibitor badge. Everyone at your spot must have a badge. Space will be assigned in order of receipt. Note: TCF reserves the right to limit the number of spaces purchased by any one company or individual. There will be a returned check charge of $25.00.

Spots (Parking space sized) are $50.00* Each (No quantity Discount)

Limited space – reserve early!! A few spots will be sold on Saturday morning, come inside and register at ticket counter.

Each spot includes one admission badge, extra flea market badges are $15.00 each.

Flea Market Setup: Friday Night 8:00 PM until Saturday Morning 8:00 AM

Flea Market Hours: Sat. 9 AM to 5 PM & Sun.  9 AM to 4 PM

Only computer and electronics may be sold, no food or adult rated material  is to be sold.

Click here for order form
(Adobe PDF Reader Required)

If you are not able to download and print this form, we can fax it or mail it to you by calling KGP Productions at (800) 631-0055

Important Note: A copy of your driver’s license must accompany each flea market vendor application. If buying a spot at the door on Saturday morning, bring a photo copy of your driver’s license or you will not be allowed to sell.